Real A/B tests and conversion rate optimisation notes for Shopify and e-commerce brands.https://alexskb.com/enhttps://alexskb.com/blog/how-to-improve-conversion-rate-shopify/https://alexskb.com/blog/how-to-improve-conversion-rate-shopify/100 ways to improve your Shopify conversion rate, from the ad to the thank-you page, with real A/B test examples from my client work and a library of 1,300+ published e-commerce tests.Fri, 06 Nov 2026 00:00:00 GMTStrategyhttps://alexskb.com/blog/cro-specialist-job-description/https://alexskb.com/blog/cro-specialist-job-description/A ready-to-use CRO specialist and CRO manager job description for ecommerce: responsibilities, skills, KPIs, salary range and the interview questions that reveal real testers.Thu, 05 Nov 2026 00:00:00 GMTHiringhttps://alexskb.com/blog/cro-specialist-salary/https://alexskb.com/blog/cro-specialist-salary/What a CRO specialist or CRO manager earns in the US in 2026, what a full CRO team and an agency cost, and when AI CRO is the cheaper way to get the same tests.Thu, 05 Nov 2026 00:00:00 GMTHiringhttps://alexskb.com/blog/head-of-ecommerce-job-description/https://alexskb.com/blog/head-of-ecommerce-job-description/A head of ecommerce and ecommerce manager job description template, US salary ranges for 2026, the KPIs to set, and when a fractional head of ecommerce makes more sense.Thu, 05 Nov 2026 00:00:00 GMTHiringhttps://alexskb.com/blog/how-to-choose-a-shopify-cro-agency/https://alexskb.com/blog/how-to-choose-a-shopify-cro-agency/How to pick the best Shopify CRO agency or ecommerce CRO consultant: 10 questions to ask, red flags, realistic results and what CRO should cost in 2026.Thu, 05 Nov 2026 00:00:00 GMTHiringhttps://alexskb.com/blog/how-to-increase-aov-shopify/https://alexskb.com/blog/how-to-increase-aov-shopify/How I grew average order value from $265 to $673, plus 8 real A/B tests that raised AOV on products, ads, cart, checkout and post-purchase pages.Tue, 03 Nov 2026 00:00:00 GMTAOVhttps://alexskb.com/blog/shopify-store-design-mistakes/https://alexskb.com/blog/shopify-store-design-mistakes/Why most Shopify redesigns lower sales: real disasters, Microsoft's A/B test data, two beautiful tests that lost on my store, and a 5-step safe redesign.Tue, 03 Nov 2026 00:00:00 GMTShopifyhttps://alexskb.com/blog/shopify-ab-testing-examples/https://alexskb.com/blog/shopify-ab-testing-examples/Six real Shopify A/B tests on a high-ticket store where 2 in 1,000 visitors buy: what won, what lost, and how many visitors a test really needs.Sun, 01 Nov 2026 00:00:00 GMTA/B testshttps://alexskb.com/blog/shopify-store-profit/https://alexskb.com/blog/shopify-store-profit/A $100K/month Shopify store loses $9,930 a month. Seven changes, without more traffic, turn it into +$9,762 profit. The numbers, the order and a free calculator.Fri, 30 Oct 2026 00:00:00 GMTStrategyhttps://alexskb.com/blog/lower-meta-ads-cost-per-purchase/https://alexskb.com/blog/lower-meta-ads-cost-per-purchase/Cost per purchase = cost per click ÷ conversion rate. How CRO lowers your Meta ads cost per purchase without new creatives, with the math and 4 real A/B tests.Thu, 29 Oct 2026 00:00:00 GMTMeta adshttps://alexskb.com/blog/meta-catalog-ads-strategy/https://alexskb.com/blog/meta-catalog-ads-strategy/The Meta catalog ads (DPA) strategy behind ROAS of 27.08 in 2020 and 16.63 after iOS updates: campaign setup, the bid ladder, catalog design and CRO.Thu, 29 Oct 2026 00:00:00 GMTMeta adshttps://alexskb.com/blog/shopify-headless-vs-shopify-plus/https://alexskb.com/blog/shopify-headless-vs-shopify-plus/We moved a nine-figure brand to Shopify headless. It cost $300K+ a year, broke tracking, analytics and A/B testing, and wasn't faster. Why we went back to Plus.Wed, 28 Oct 2026 00:00:00 GMTShopifyhttps://alexskb.com/blog/is-shopify-plus-worth-it/https://alexskb.com/blog/is-shopify-plus-worth-it/Shopify Plus costs ~$24K a year more than Advanced. When lower fees and a checkout you can change pay for it, by store size, plus 5 Plus-only checkout tests.Tue, 27 Oct 2026 00:00:00 GMTShopifyhttps://alexskb.com/blog/shopify-checkout-customization/https://alexskb.com/blog/shopify-checkout-customization/A Shopify Plus brand went from $400K to $530K a month after 7 checkout changes. Checkout drop rate benchmarks, what each point is worth, and how to test.Mon, 26 Oct 2026 00:00:00 GMTCheckouthttps://alexskb.com/blog/shopify-funnel-analysis/https://alexskb.com/blog/shopify-funnel-analysis/The 7 steps of a Shopify funnel, the one metric for each, benchmarks, and the fix that moves it. Plus real tests: +23%, +20% and $400K → $530K.Sun, 25 Oct 2026 00:00:00 GMTStrategyhttps://alexskb.com/blog/increase-shopify-sales-without-ads/https://alexskb.com/blog/increase-shopify-sales-without-ads/Grow Shopify sales without more ads: the math of a 10% conversion lift, 4 real tests from my store (+23%, +23%, +20%), where to start and what AI CRO costs.Sat, 24 Oct 2026 00:00:00 GMTStrategyhttps://alexskb.com/blog/shopify-price-increase-test/https://alexskb.com/blog/shopify-price-increase-test/We raised a price 7.4% ($148 → $159) on almost a million visitors. Conversion fell, revenue rose $37,219 and profit about $48,000. Why, and how to test yours.Thu, 22 Oct 2026 00:00:00 GMTPricinghttps://alexskb.com/blog/product-page-review-ab-test/https://alexskb.com/blog/product-page-review-ab-test/One five-star review placed under the Add to Cart button lifted revenue per visitor 8% and added $67,365 on almost a million visitors. Full numbers and how-to.Wed, 21 Oct 2026 00:00:00 GMTA/B testshttps://alexskb.com/blog/ai-conversion-rate-optimization/https://alexskb.com/blog/ai-conversion-rate-optimization/How AI CRO works for Shopify: why CRO used to be for big brands only, the 4-step AI process, and 3 real tests: +$58,094, +13% and +$57,644.Mon, 19 Oct 2026 00:00:00 GMTStrategyhttps://alexskb.com/blog/product-description-placement/https://alexskb.com/blog/product-description-placement/Moving the product description above Add to Cart: fewer add-to-carts, 8.6% more purchases, +$46K in 45 days and a projected $760K a year. Data and psychology.Sun, 26 Jul 2026 00:00:00 GMTA/B testshttps://alexskb.com/blog/scarcity-stock-counter-ab-test/https://alexskb.com/blog/scarcity-stock-counter-ab-test/A real low-stock counter, shown only under 15 units, across homepage, collections and product pages: +5.84% cart-to-purchase conversion and ~$528K a year.Thu, 09 Jul 2026 00:00:00 GMTA/B testshttps://alexskb.com/blog/homepage-ab-test-brand-video/https://alexskb.com/blog/homepage-ab-test-brand-video/Two new homepage sections, social proof and a brand mission video, lifted conversion 12%, AOV 19% and revenue per visitor 32.7%: $58,094 in 31 days.Sun, 28 Jun 2026 00:00:00 GMTA/B tests