In partnership with Variant
$128M
revenue measured in A/B experiments
1,200+active A/B tests
2.8Mconversions measured
My record: one brand. Twelve months. 60+ A/B tests.

$7M extra revenue, from the traffic the brand already had.

I'm Alexander Skibinskiy. I help Shopify and e-commerce brands turn the traffic they already have into more revenue, with AI-powered A/B testing. Every change is tested on live customers before it ships.

Watch the free training →
91%conversion rate lift for that brand
100+e-commerce brands helped since 2015
17years in digital marketing and e-commerce
The ledger

Small CRO lifts, huge money.

Test before you implement: something that works for other brands might not work for you.

Video instead of a photo as the main product image+16%+$87,665in the first 45 days+$711Kextra revenue per year
One five-star review under the Add to Cart button+8%+$67,365in the first 45 days+$546Kextra revenue per year
Price raised by 7.4%+4%+$37,219in the first 45 days+$302Kextra revenue per year
A “Selling fast” tag on the product page+17.1%+$18,534in the first 45 days+$150Kextra revenue per year
Alexander Skibinskiy, AI CRO consultant for e-commerce
About

Alexander Skibinskiy

17 years in digital marketing and e-commerce. Former head of growth at Karma and Luck, a nine-figure brand, where we grew the conversion rate by 50% in one year of non-stop A/B testing. Founder of a seven-figure e-commerce brand. I've helped 100+ brands, from Danielle Gerber (0 to a multi-million brand) to Chatelier Cosmetics (0 to 7 figures, then acquired). Today I combine that experience with AI to test what makes people buy.

Experience

17 years in digital marketing and e-commerce

Head of GrowthKarma and Luck, a nine-figure brand

Conversion rate +50% in one year of A/B testing; AOV +20%

2016 – now
Founder and head of e-commerceOwn seven-figure e-commerce brand

AOV $265 → $673; Meta ROAS up to 27x; 500K organic visitors in 16 months

2016 – 2024
Digital marketing strategy lead for 100+ clientsMarketing agency ALLDGT

Clients included Pandora CIS, Primestyle (an eight-figure brand), MokoBoko and TimiTomi. Danielle Gerber: zero to a multi-million brand. LifestyleCamper UK launch: 20,000+ qualified leads in 12 months. Chatelier Cosmetics: 0 to 7 figures, then acquired

2009 – 2016
Founder of an online magazineWhere it started: content, traffic and the first paid ads

Over 1 million visitors a month; earned with Google AdSense and affiliate marketing. Passed the official Google Ads and Meta courses and invested the first money in paid ads

How I can help

Ways to work together

Shopify CRO agencyShopify CRO agency for brands doing $100K+ a month: AI-powered A/B testing, 60+ tests a year, $7M extra revenue for one brand. Done-for-you or with you.Learn more →Shopify CRO auditA Shopify CRO audit of your homepage, collections, product pages, cart and checkout, with benchmarks and a checklist. Find the leaks that cost you the most.Learn more →Ecommerce CRO consultantHire an ecommerce CRO consultant: 17 years in digital marketing and e-commerce, ex-head of growth at a 9-figure brand, +50% conversion rate from A/B tests.Learn more →Luxury ecommerce CROCRO for luxury and high-ticket ecommerce brands, where 1–4 in 1,000 visitors buy. Trust, fit and value tests that work on $400–$10,000 orders.Learn more →CRO for D2C brandsCRO for D2C brands that live on paid social: lower cost per purchase, higher ROAS and more room to scale, by A/B testing the pages your ads land on.Learn more →Fractional head of ecommerceA fractional head of ecommerce for Shopify brands: senior strategy across CRO, Meta ads, AOV, checkout and retention, without a $200K+ full-time hire.Learn more →
Maxim Nogotkov, chairman and founder of Pandora
“I know Alexander as a person who deeply knows and understands marketing, various sales channels and strategies.”

Maxim Nogotkov · Chairman and founder, Pandora

From the journal

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PandoraKarma and LuckDanielle GerberChatelier CosmeticsMokoBokoTimiTomiLifestyleCamper