What I help with
CRO is the centre of my work, but conversion doesn’t live only on the product page. I’ve run every part of e-commerce growth, so I look at the whole path from the ad to the second order:
- Conversion rate optimization and A/B testing on product pages, collections, homepage, cart and checkout.
- Average order value: product strategy, bundles, thresholds and post-purchase offers. (How AOV went from $265 to $673.)
- Checkout and Shopify Plus: checkout drop rate, Checkout Blocks, express payments. (7 checkout changes.)
- Meta ads and landing pages: making every paid click worth more. (Catalog ads at 27x ROAS.)
- Pricing tests: often the biggest single lever. (+$37,219 from a 7.4% price test.)
- Retention: email and post-purchase flows that win the second order.
Experience
| Role | Results |
|---|---|
| Head of Growth, Karma and Luck (9-figure brand) | Conversion rate +50% in one year of continuous A/B testing; AOV +20% |
| Founder, own 7-figure e-commerce brand (since 2016) | Average order $265 → $673; Meta ROAS up to 27x; 500,000 organic visitors in 16 months |
| Digital marketing strategy lead for 100+ clients, marketing agency ALLDGT | Clients included Pandora CIS, Primestyle (an eight-figure brand), MokoBoko and TimiTomi. Danielle Gerber: zero to a multi-million brand. LifestyleCamper UK launch: 20,000+ qualified leads in 12 months. Chatelier Cosmetics: zero to seven figures, then acquired in a multi-million deal. E-commerce, SaaS, automotive and medical clients |
How we work together
- A call. We go through your store and numbers, and I show you the biggest leak and the first tests I’d run. (The audit checklist I use.)
- A roadmap. Tests ranked by revenue, built on your customers’ real doubts.
- Execution. My team builds and runs the tests with AI, or your team runs them with my guidance.
- Monthly review. What won, what lost, what we learned, what’s next.
If you’re weighing a full-time hire instead, compare the numbers first: CRO specialist salary vs agency vs AI CRO.
